19-12-06 Advertising
Advertising is only a small part of what we understand by Marketing. However, it's a very dynamic component of the process by which products are created, researched, developed, tried, launched, promoted, delivered and distributed.
Why dont you explore all the vocabulary sites on the net, simply use Google and these labels: advertising vocabulary, marketing vocabulary, the marketing mix, brands, branding, ...
If you feel it worthwhile, please report your findings back on this blog.
Thank you
Why dont you explore all the vocabulary sites on the net, simply use Google and these labels: advertising vocabulary, marketing vocabulary, the marketing mix, brands, branding, ...
If you feel it worthwhile, please report your findings back on this blog.
Thank you
14-12-06 Business sometimes is not business
Enjoy some music. You can find the lyrics on the Net easily if you want to know what they say. This time my question is: Is it heaven or is it hell?
Bye for now
Bye for now
11-12-06 Job satisfaction
Together with the case study regarding the general manager position in a car company, this -job satisfaction- is the area we are going to deal with tomorrow.
To get familiar with it, VISIT THIS WEB, where you can find some interesting questionaires.
You can also build your own questionaire with the following sample questions:
A Brief Sampling of Common Job Satisfaction Questions
Common Agree/Disagree Items:
I am optimistic about the future of the company.
I am optimistic about my future success with the company.
I am proud to work for the company.
I feel more committed to a career with the company this year than I did a year ago.
I feel that the company cares about its people.
I feel that working for the company will lead to the kind of future I want.
I feel that people get ahead primarily on the merits of their work.
Men and women are provided with equal career opportunities in the company.
I am satisfied with my understanding of the direction and goals of the company.
I understand of how the company's strategy differentiates us from the competition.
I am satisfied with my understanding of how my goals are linked to company goals.
The company is a leader in the industry in important ways.
The company is a strong competitor in key growth areas.
The company's leadership has a clear vision of the future.
Company leadership has made changes that are positive for the company.
Company leadership has made changes which are positive for me.
Company leadership is responding to the important external issues.
Company leadership is responding to the important internal issues.
Common Satisfaction Items:How satisfied are you:
... with with your job?
...that the leaders in your work environment are positive role models?
...with your direct supervisor?
...that your supervisor keeps you well informed about what's going on in the company?
...that your views and participation are valued?
...that your supervisor cares and is responding to the issues of most importance to you?
...with the professionalism of the people with whom you work?
...with the team spirit in your work environment?
...with the morale of the people with whom you work?
...with your own morale?
...that your work gives you a feeling of personal accomplishment?
...that you receive appropriate recognition for your contributions?
...with the empowerment you have to influence the quality of your work?
...with the reasonableness of your work responsibilities?
...with your ability to maintain a reasonable balance between family life and work life?
...that your compensation matches your responsibilities?
...with your overall job security?
...with the amount and frequency of informal praise and appreciation you receive from your supervisor?
...with the company as a place to work?
Build your own glossary of terms/concepts in the area and share it with us.
Best wishes,
To get familiar with it, VISIT THIS WEB, where you can find some interesting questionaires.
You can also build your own questionaire with the following sample questions:
A Brief Sampling of Common Job Satisfaction Questions
Common Agree/Disagree Items:
I am optimistic about the future of the company.
I am optimistic about my future success with the company.
I am proud to work for the company.
I feel more committed to a career with the company this year than I did a year ago.
I feel that the company cares about its people.
I feel that working for the company will lead to the kind of future I want.
I feel that people get ahead primarily on the merits of their work.
Men and women are provided with equal career opportunities in the company.
I am satisfied with my understanding of the direction and goals of the company.
I understand of how the company's strategy differentiates us from the competition.
I am satisfied with my understanding of how my goals are linked to company goals.
The company is a leader in the industry in important ways.
The company is a strong competitor in key growth areas.
The company's leadership has a clear vision of the future.
Company leadership has made changes that are positive for the company.
Company leadership has made changes which are positive for me.
Company leadership is responding to the important external issues.
Company leadership is responding to the important internal issues.
Common Satisfaction Items:How satisfied are you:
... with with your job?
...that the leaders in your work environment are positive role models?
...with your direct supervisor?
...that your supervisor keeps you well informed about what's going on in the company?
...that your views and participation are valued?
...that your supervisor cares and is responding to the issues of most importance to you?
...with the professionalism of the people with whom you work?
...with the team spirit in your work environment?
...with the morale of the people with whom you work?
...with your own morale?
...that your work gives you a feeling of personal accomplishment?
...that you receive appropriate recognition for your contributions?
...with the empowerment you have to influence the quality of your work?
...with the reasonableness of your work responsibilities?
...with your ability to maintain a reasonable balance between family life and work life?
...that your compensation matches your responsibilities?
...with your overall job security?
...with the amount and frequency of informal praise and appreciation you receive from your supervisor?
...with the company as a place to work?
Build your own glossary of terms/concepts in the area and share it with us.
Best wishes,
3 -12 - 06 Who says the Internet cannot help improve your writing style?
And also the quality of your written communication. Let me just suggest we try just one of the sections of PURDUE UNIVERSITY, the one devoted to writing emails:
"Summary: Although instant and text/SMS messaging is beginning to supplant email for some groups' primary means of Internet communication, effective and appropriate email etiquette is still important. This resource will help you to become an effective writer and reader/manager of email."
Click below for more information and activities:
Email Etiquette
Can I expect an email from you implementing the advice on the web provided?
P.S. Good luck in your interview, Jacinto!
"Summary: Although instant and text/SMS messaging is beginning to supplant email for some groups' primary means of Internet communication, effective and appropriate email etiquette is still important. This resource will help you to become an effective writer and reader/manager of email."
Click below for more information and activities:
Can I expect an email from you implementing the advice on the web provided?
P.S. Good luck in your interview, Jacinto!