17-10-06 Maslow's hierarchy of needs
Tonight, while watching an episode of House I have seen an advert on the TV, which , to say the least, has inspired this posting.
It's an advert linking a kind of "perfect" fuel manufactured by Repsol with the well-known theory by Maslow of the hierarchy of needs :
Click on the link to read about the hierarchy and...
Maslows_hierarchy_of_needs.pdf
... then analyse the advert and send me your comments, answering these questions:
1. What is the "message" of the advert?
2. In what way can a fuel make you a better person/professional?
3. What has "self-realization" got to do with a fuel?
I think this might be a nice debate covering both advertising techniques with how to manage/motivate staff.
YOUR COMMENTS ARE WELCOME.
It's an advert linking a kind of "perfect" fuel manufactured by Repsol with the well-known theory by Maslow of the hierarchy of needs :
Click on the link to read about the hierarchy and...
... then analyse the advert and send me your comments, answering these questions:
1. What is the "message" of the advert?
2. In what way can a fuel make you a better person/professional?
3. What has "self-realization" got to do with a fuel?
I think this might be a nice debate covering both advertising techniques with how to manage/motivate staff.
YOUR COMMENTS ARE WELCOME.