May the Farm be with you
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Grocery Store Wars | Join the Organic Rebellion
Cuke Skywalker takes on Darth Tader in...
STORE WARS: THE ORGANIC REBELLION
Entertaining new Star Wars spoof debuts on the Web, touting organic food and shining a light on the “Dark Side of the Farm”
A Supermarket Far, Far Away (May 10, 2005)--The Organic Trade Association (OTA) and Free Range Studios today launched a sci-fi supermarket saga, "Store Wars: The Organic Rebellion" (www.storewars.org), on the Internet. The five-minute movie features Cuke Skywalker, Princess Lettuce, Chewbroccoli and other organic rebels—played by real vegetables dressed as Star Wars characters—battling it out with Darth Tader, the evil lord of the Dark Side of the Farm. The release of Store Wars is timed to ride on the frenzied anticipation of Star Wars fans for the May 19 debut of "Star Wars Episode III: Revenge of the Sith."
Store Wars is the latest outreach effort of OTA to educate consumers about the many benefits of organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new generation of organic consumers, especially “Gen Xers” who grew up loving Luke, Leia and Han, and are now increasingly concerned about making healthy food choices for their families.
Grocery Store Wars | Join the Organic Rebellion
Cuke Skywalker takes on Darth Tader in...
STORE WARS: THE ORGANIC REBELLION
Entertaining new Star Wars spoof debuts on the Web, touting organic food and shining a light on the “Dark Side of the Farm”
A Supermarket Far, Far Away (May 10, 2005)--The Organic Trade Association (OTA) and Free Range Studios today launched a sci-fi supermarket saga, "Store Wars: The Organic Rebellion" (www.storewars.org), on the Internet. The five-minute movie features Cuke Skywalker, Princess Lettuce, Chewbroccoli and other organic rebels—played by real vegetables dressed as Star Wars characters—battling it out with Darth Tader, the evil lord of the Dark Side of the Farm. The release of Store Wars is timed to ride on the frenzied anticipation of Star Wars fans for the May 19 debut of "Star Wars Episode III: Revenge of the Sith."
Store Wars is the latest outreach effort of OTA to educate consumers about the many benefits of organic products. By spoofing a pop culture phenomenon like Star Wars, OTA hopes to attract a new generation of organic consumers, especially “Gen Xers” who grew up loving Luke, Leia and Han, and are now increasingly concerned about making healthy food choices for their families.